De Beers debuts DUO ring in honor of BRIDES 75th Anniversary
NEW YORK, Feb. 6 /PRNewswire/ -- In an inaugural partnership, De Beers will debut a unique Diamond Engagement Ring in honor of BRIDES 75th Anniversary. Fittingly named the Duo, this original design is a platinum engagement ring and a wedding band in one, interlaced together and featuring white diamonds. The rings will be unveiled on February 10 along with special "Bridal windows" at De Beers stores across the country, including the flagship location on Fifth Avenue in Manhattan. The Duo Ring will be featured in the March/April issue of BRIDES, on newsstands the same day.
(PHOTO: http://www.newscom.com/cgi-bin/prnh/20090206/NY67499 )
As an extraordinary anniversary present, De Beers is treating one lucky BRIDES reader to the Duo Ring and a matching diamond wedding band, valued at over $18,000. The contest will be announced on the Editors Page in the March/April issue.
BRIDES and De Beers are promoting the launch of the De Beers Duo Ring by creating custom windows in ten De Beers locations across the country. These "Bridal windows" will highlight BRIDES magazine and the Duo Ring while bringing to life the vivid components of every wedding. Not only will the windows feature extraordinary floral designs and extensive photo exhibitions, but inside each store astounding wedding cakes will be on display and live models will pose in gowns by celebrated designers Badgley Mischka, Monique Lhuillier and Vera Wang. These will be on display January 10-14.
To further this integrated partnership. De Beers and BRIDES are hosting interactive celebrations for engaged and pre-engaged women in De Beers locations across the country including New York, Washington DC, Bal Harbour, Naples, Dallas, Houston, Las Vegas, Beverly Hills, Costa Mesa, and San Francisco.
ABOUT THE DUO
An intimate twist of two bands, interlaced together to symbolize the essence of love and the sentiment of marriage. Tiny white diamonds and a smooth platinum band represent the promise of two people, bound by love and matrimony forever. Unique in design, this stunning ring is an engagement ring and a wedding band in one, finished with a perfect white round brilliant stone to create the De Beers Duo engagement ring. The delicate entwine effect and contrast in texture of the sparkling micropave, and flawless platinum create a modern and elegant style.
ABOUT BRIDES
BRIDES was the world's first wedding magazine, launched in 1934. In 75 years of publication it has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES reaches over 6.5 million readers per issue and is published six times a year by Conde Nast Publications.
ABOUT DE BEERS
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by De Beers SA, the world's premier diamond mining and marketing company, and LVMH Moet Hennessy Louis Vuitton, the world's leading luxury goods company.
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