Magazine Fills Gap During Media Downturn
BIRMINGHAM, Ala., Feb. 17 /PRNewswire/ -- Sandra Lee, host of the highly-rated, Emmy-nominated Food Network show, "Semi-Homemade Cooking with Sandra Lee," today launches her new magazine, Sandra Lee Semi-Homemade(R). The inaugural issue published by Hoffman Media, focuses on ingenious culinary and lifestyle solutions for those who want to stretch their time and resources while enriching their home life.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090217/NY70724 )
The premier issue contains over 180 quick and easy recipes and ideas, 20 minute money-saving meals and affordable decorating tips. Featured in the first issue are recipes and decorating ideas for a Sweetheart Valentines Supper and a St. Patty's Day Shamrock Soiree. The magazine integrates brand-specific items into recipes.
The magazine is published in a bimonthly format with the majority of the content geared toward food and entertaining and the remainder focused on home, gardening, crafts and lifestyle in general. Sandra's trademark 70/30 Semi-Homemade philosophy will be the foundation for all content: The 70/30 philosophy is a formula for anyone at any skill level to combine 70 percent ready-made products with 30 percent fresh ingredients, and creative touches allowing the end user to take 100 percent of the credit for something that looks, tastes, and/or feels as if it were completely made from scratch.
Sandra Lee, who takes on the new role of Editor-in-Chief, said, "I am thrilled to embark on this groundbreaking endeavor with Hoffman Media. Sandra Lee Semi-Homemade magazine marries fresh, innovative ideas with brand integration allowing the reader to achieve attainable results while saving time and money, so they can make every day and every meal special."
Hoffman Media, publisher of the wildly successful Cooking with Paula Deen, has developed a truly unique magazine format with Sandra Lee Semi-Homemade that features unprecedented brand name product integration. The magazine will keep with Sandra Lee's philosophy that specific brands deliver specific results, and include brand-names that provide a legitimate Semi-Homemade solution throughout its content and recipes. Hoffman Media believes this distinctive format will benefit readers and appeal to advertisers.
Phyllis Hoffman, President of Hoffman Media added, "We are honored to partner with Sandra Lee on the launch of our newest magazine. Her semi-homemade approach to preparing great food, effortless entertaining and affordable decorating is so relevant for today's consumer. We are thrilled to bring the magazine to the market and Sandra's loyal fans."
Sandra Lee's long and diverse career certainly prepares her to take on the role as an authoritative voice in all aspects of home living. Sandra has gained the trust and admiration of millions of viewers and readers as the advocate for the overextended person. As a graduate of the Cordon Bleu, a veteran Food Network star, a regular QVC guest expert in the home, food, garden, floral and crafts categories, as well as the best-selling author of 17 books, Ms. Lee's breadth of experience is unique in the market. The premier issue of Sandra Lee Semi-Homemade will have a distribution of over 300,000 copies to all major newsstand outlets, with a newsstand price of $4.99 and a subscription offer of $19.98. The title will be sold both on newsstands and at major retailers throughout the country and will be supplemented by the web site, www.semihomemademag.com.
About Semi-Homemade(R)
Sandra Lee is an internationally acclaimed home and food expert with an Emmy-nominated television show "Semi-Homemade Cooking with Sandra Lee," which airs on the Food Network. With 17 books to her credit, she is a New York Times and Amazon.com best-selling author. Semi-Homemade is a media company that revolutionizes the way people think about homemade. With her trademark 70/30 Semi-Homemade philosophy, Sandra Lee has become the advocate for the overextended homemaker. Semi-Homemade allows anyone to take 100% of the credit for something that feels and tastes as if it were made completely from scratch.
About Hoffman Media, LLC
Since its founding in 1983, Hoffman Media has been a leader in special-interest publications. Targeting the women's market, the company publishes Cooking with Paula Deen, Victoria, TeaTime, Southern Lady, Taste of the South, Just CrossStitch, and Sew Beautiful.
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