BADGLEY MISCHKA CELEBRATES TWO DECADES OF GLAMOUR!
NEW YORK, March 3 /PRNewswire/ -- Badgley Mischka is celebrating two glamorous decades in fashion with an advertising celebration campaign featuring some of the most recognizable faces in Hollywood: Eva Longoria, Carrie Underwood, Brooke Shields, Lauren Hutton and Anjelica Huston.
Shot by legendary photographer Annie Leibovitz at Paramount Studios in Los Angeles, the ladies posed along with the designers in classic Leibovitz style. Each of the women is wearing Badgley Mischka couture eveningwear and accessories.
The campaign will debut in April issues of magazines such as Vogue, Elle, Harper's Bazaar and InStyle and features the tagline, "Two Decades of Glamour," symbolic of Badgley Mischka's strong relationship with Hollywood over the past twenty years.
Mark Badgley & James Mischka met in 1982 at Parsons School of Design in NYC. In 1988, the duo joined forces and started the line, which gained in popularity when Winona Ryder wore their gown to the Academy Awards in 1996. She was the first of many major red carpet moments including Jennifer Lopez at three consecutive Oscars, Madonna, Catherine Zeta Jones, Sharon Stone, Jennifer Garner, Julia Roberts, Kate Winslet, Sarah Jessica Parker, Ashley Judd, Carrie Underwood, Eva Longoria, Teri Hatcher and Brooke Shields.
In the Spring of 1999, the first collection hit retailers such as Henri Bendel and Barney's. Since then, the brand has flourished into a true lifestyle brand recognizable worldwide. To date, the label includes: Badgley Mischka Couture, Eveningwear, Handbags, Eyewear, Footwear, Accessories, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.
B-ROLL: CELEBRITY & DESIGNER SOUNDBITES AND BEHIND-THE-SCENE'S FOOTAGE
FOR ONLINE MEDIA:
Downloadable Video and Photos Available Starting Wednesday, March 4, 2009: www.dogmatic.com/MNR/BadgleyMischka/20th
FOR TV MEDIA:
Satellite Feed of B-Roll Package on Wednesday, March 4, 2009
Feed 1: 10:45AM-11:00AM, ET
Feed 2: 1:45PM-2:00PM, ET
Coordinates for feeds: Galaxy 19, Transponder 15, C-Band;
DL Freq.: 4000 (V)
Trouble#: 646.336.7977; Audio 6.2/6.8
For more information, please contact:
Elana Gichon / Dogmatic / 310.450.3884 / elana.gichon@dogmatic.com
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